Preschool Ad Campaign

Preschool Ad Campaign

GRAPHIC DESign - marketing - social media - print - Google ads

After the pandemic caused an 80% decrease in enrollment, I crafted an ambitious digital and print ad campaign on a shoestring budget of $2,000 to attract new students for a Westchester-based preschool. In order for the school to remain open during the pandemic, we had to solve a core question that far too many preschools struggled to answer: How do we grow our preschool in a time when families are hesitant about sending their children back to in-person learning? What followed was an aggressive ad campaign which saw a staggering 3,000% ROI and has placed 2022-23 enrollment on pace to eclipse pre-pandemic numbers.

Over the course of the campaign, I revamped and increased the preschool’s digital footprint. With no budget for a film, I filmed and edited a virtual tour on my iPhone that has since been viewed a few thousand times across platforms. Thanks to the video, a handful of new families have enrolled in the program without requesting an in-person tour. Additionally, a Google Ads campaign was launched that brought a sizeable amount of views to our website and had the school buzzing with interest. Print materials included welcome packets for prospective families, brochures for local distribution, local newspaper features, and outdoor banners.

The campaign generated a staggering 3,000% ROI; the digital leg of the campaign brought in $36,500 in trackable tuition. Current enrollment is at full capacity and the marketing campaign has placed 2022-23 enrollment on pace to eclipse pre-pandemic numbers.